Red Box Restoration
The Problem
The existing site was working against the business rather than for it. Placeholder images, inaccurate content, and a stack of generic blog posts left visitors with no real sense of what the shop actually did or why it was worth paying for. For a service built around premium automotive protection and customization, that gap mattered. The biggest challenge with a business like this is justifying the cost, and a site that didn't explain the value was never going to do that on its own.
The Work
I rebuilt the site from the ground up with new photography, strategic video, and a complete CMS integration so content could actually be managed rather than left to rot. The core job of the new site was education, helping customers understand the products used, how the work was actually done, and what separated this shop from a standard detail job, so the cost made sense before they ever asked about it.
I also built and integrated the full online booking system. A customer lands on a service page, reads through it, and clicks Schedule Online Now. From there they enter their name, email, and vehicle to see the relevant service options, choose what they want done, pick a date, and pay a deposit to lock it in. The booking flows directly into the shop's calendar, alerts the admin team, and sends the customer a confirmation by both text and email. What used to be a back and forth over phone or email became a self-serve flow that books the appointment and confirms it in one pass.
The Outcome
The site now does the work of justifying the service before a customer ever walks in. Booking went from a manual, conversation-dependent process to a self-serve system that handles scheduling, confirmation, and internal alerts automatically.